Ethicaa Ltd · United Kingdom
We build apps that are good for the people who use them.
Ethicaa is a small software company in the UK. We make products that earn their place in someone's life — never by exploiting their attention, their anxiety, or their data.
What we believe
Four commitments that shape everything we ship.
No exploitation
No dark patterns, no engagement bait, no monetising anxiety. If a tactic works but harms the person, we don't use it.
Private by design
We collect the minimum, keep what we can on the device, and never sell data. Privacy is architecture, not a policy page.
Free at the core
The essential product stays free. Paid tiers add genuine value — they never hold wellbeing to ransom.
Honesty over metrics
We'd rather grow slowly and truthfully than quickly on claims we can't stand behind.
Products
BeFree
A kinder way to ease compulsive phone use. BeFree pairs a supportive AI companion — one you name yourself — with gentle app and content blocking, honest daily check-ins, and real support a tap away. Free at its core, private by design, and it never shows ads.
Daze
Timesheets for film and TV, built by someone who fills them in. Daze helps crew log their days and calculate hours and overtime correctly, and gives productions a straightforward way to collect, approve and finalise everyone’s time — without the chasing.
Table Read
Scripts, read aloud. Table Read understands how a script is written — scene headings, action, character names — so it can read the other parts while you rehearse your own. For actors learning lines, and anyone in film and TV who takes a script in better by ear.
Contact
For anything at all — press, partnerships, support, or a question about how we work.
- info@ethicaa.co.uk
- Company
- Ethicaa Ltd, registered in England & Wales
- Company number
- 17331429
- Registered office
- Flat 11 Holt House, 54 Ullet Road, Liverpool, L17 3AT, United Kingdom